Privacy Policy

At Matrix Market ("we", "our", "us"), your privacy is not an afterthought — it's embedded in our code. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, interact with us, or make a purchase. We are fully committed to transparency and comply with global privacy regulations including GDPR, CCPA, and Google Ads data policies.

1. Information We Collect

We collect only the information necessary to provide a seamless and secure shopping experience. This includes:

• Account & Order Information: Name, email address, billing/shipping address, phone number, and payment details (processed via PCI-compliant gateways — we never store full card numbers).
• Usage Data: IP address, browser type, device identifiers, and browsing behavior to improve our site performance and personalize recommendations.
• Cookies & Tracking: We use essential cookies for cart functionality, analytics (Google Analytics anonymized), and marketing conversion tracking in full compliance with Google Ads policies. You can manage cookie preferences via your browser settings.
• Communications: When you contact support or subscribe to our newsletter, we store your email to respond and send updates (opt-out anytime).

2. How We Use Your Information

Your data helps us deliver a premium fashion experience. Specifically, we use your information to:

• Process and fulfill your orders (including payment verification, shipping, and returns).
• Communicate order status, delivery updates, and customer service inquiries.
• Improve our website, product offerings, and personalize your shopping journey.
• Prevent fraud, enforce our Terms of Service, and comply with legal obligations.
• Run Google Ads campaigns (conversion tracking) without sharing personally identifiable information with advertisers.

Important: We never sell your personal data to third parties. Ever.

3. Data Sharing & Third Parties

We only share your information with trusted partners who help us operate Matrix Market, under strict confidentiality agreements:

• Shipping Carriers (e.g., FedEx, DHL) to deliver your orders.
• Payment Processors (Stripe, PayPal) — they handle payment data securely.
• Service Providers (cloud hosting, analytics, email marketing) bound by data protection agreements.
• Legal Authorities only if required by law or to protect our rights.

We do not disclose personal data to any third party for their own marketing purposes.

4. Cookies & Tracking Technologies

Matrix Market uses first-party and third-party cookies to enhance functionality and understand site traffic. Types of cookies we use:

• Essential Cookies: Required for cart, checkout, and login (cannot be disabled).
• Analytics Cookies: Google Analytics anonymized data to improve site performance.
• Marketing Cookies: Google Ads conversion tracking, retargeting only with your consent via cookie banner.

You can adjust cookie settings in your browser or through our cookie consent tool. Disabling non-essential cookies will not affect basic shopping features.

5. Data Security & Retention

We implement industry-standard security measures: SSL encryption, firewalls, regular security audits, and restricted access to personal data. Your payment information is tokenized and never stored on our servers.

We retain your data as long as your account is active or as needed to provide you services. If you request deletion, we will anonymize or delete your personal information within 30 days, except where legal retention applies (e.g., tax records for 7 years).

6. Your Privacy Rights

Depending on your location, you may have the following rights under GDPR (EU/UK) or CCPA (California):

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Correct inaccurate or incomplete data.
• Right to Erasure (Right to be Forgotten): Request deletion of your personal data.
• Right to Restrict Processing: Limit how we use your data.
• Right to Data Portability: Receive your data in a structured, machine-readable format.
• Right to Opt-Out of Sale/Sharing: We do not sell data, but you may opt-out of marketing cookies anytime.

To exercise any of these rights, contact us at privacy@matrixmarket.com. We will respond within 30 days.

7. Children's Privacy

Matrix Market does not knowingly collect personal information from children under the age of 16. If you believe we have inadvertently collected such data, please contact us immediately for removal.

8. International Data Transfers

We operate globally. Your information may be transferred to and processed in the United States or other countries where our service providers are located. We ensure adequate safeguards (Standard Contractual Clauses) for international data transfers in compliance with GDPR.

9. Changes to This Policy

We may update this Privacy Policy occasionally to reflect legal or operational changes. The "Last revised" date at the top indicates when changes were made. Material changes will be notified via email or site banner.

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Matrix Market is committed to protecting your privacy. Our practices are audited annually and comply with Google Ads policies — we never engage in deceptive data collection or prohibited audience targeting.